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Jun 16, 2017

Q and A: Sheridan Randall from CIM Magazine

The Managing Editor of Event Awards Major Media Partner CIM Magazine shows us how to get straight to the point, talking everything from his love of his famils to the importance of images and why events will endure.

What do you do at CIM Magazine?

Managing editor, which is short for ‘if there is something wrong in the magazine it’s my fault’.

Give us a little peek at your career background before your current role at CIM Magazine.

Given you need a PhD in journalism to get a job as an intern nowadays, I actually studied filmmaking. Long story short, anyone in media is now a ‘story teller’, or ‘thought leader in narrative’ or unemployed, so it worked out okay for me.

What's your favourite thing about your job?

Firstly I’m paid to write. Secondly the word ‘famil’.

How would your friends and colleagues describe you?

What friends?

What sets CIM Magazine apart from other industry magazines?

It’s a heady mix of politics, venue news and a snapshot of destinations around Australia and beyond. Oh, and our ‘Happy Hour’ cocktail videos rock. They are simply awesome.

What’s the best story about the events industry you’ve ever covered?

The ones I can never write about! What happens on famil stays on famil.

What are the issues facing the events industry at the moment?

A national bid fund is really needed, and I am worried about the way our service industry, which supports events across so many levels, will be impacted by the political football playing over the now defunct 457 visas.

What’s your favourite Australian event and why?

The Australian Event Awards of course. Mainly for speeches after the winners have had a few.

As an advocate for the industry, why are events important to society?

We are by definition social animals. Meeting face to face is part of our DNA.

CIM Magazine has their name on Best Meeting or Conference at the Australian Event Awards. Why that category?

It’s what we are all about – helping make meetings as good as they get.

If a photograph says a thousand words, what are the dos and don’ts of taking and submitting photographs of events and their organisers?

As a writer it kills me to say that people pay more attention to the pics than the words. So make it count, it’s your reputation on the line.