Australian Events Master Class

Vital Tools for Greater
Success in Event Marketing

7 October 2010, Sydney Showground

The events industry is rapidly changing and it is becoming increasingly more difficult to engage with your audience, attract partnerships and secure event business. Organisations operating in the events industry need to find new and innovative ways to market and promote their products, services and events.

The Australian Events Master Class 2010 will explore a number of new vital tools event marketing that should be integrated into all marketing and communication plans. It will cover the importance of building your brand and how it can be used to leverage better results, how sustainability can drive more business, ways of generating greater visitation, the legal minefield in event marketing and the secrets to accessing and growing new markets. Finally, we will draw it all together with a keynote presentation from Dan Gregory to look at the current shifts in the marketing landscape.

If you are involved in the events industry and event marketing, this is an vital and timely Master Class that can not to be missed.
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Download Brochure  |  Book Now

Topics & Presenters

• Building and Leveraging Your Event Brand
  Gilles Merry, Managing Director
  Yakusan
   
• Building a Sustainable Event to use to your Marketing Advantage
  Alex Stokes, Marketing Manager &
  Nicholas Moodie, Sustainability Manager
  Peats Ridge Sustainability Arts Music Festival
   
• Navigating the Legal Minefields in Event Marketing
  Eugenia Kolivos, Partner &
  Issac Lin, Senior Associate
  Corrs Chambers Westgarth Lawyer
   
• Creating Events to Generate Visitation
  Rebecca Elmes, Events & Promotions, Warrnambool City Council & Narelle Allen, Client Services Manager, GenR8
  Fun4Kids Festival - Warrnambool City Council
   
• Accessing New Markets and Growing Your Audience
  Tehmi Sukhla, Marketing and Sponsorship Manager
  Biennale of Sydney
   

Keynote Presentation: Dan Gregory SHIFT: The way we shift perceptions, people and products is shifting Creative Director of SMART advertising agency and regular panelist on ABC TV's The Gruen Transfer

Event Details

The Australian Events Master Class will be held at the Sydney Showground on 7 October 2010, 10:30am - 5pm

Tickets to the Australian Events Master Class can be purchased separately, or as a Combined Event Package with the Australian Event Awards Industry Night of Nights, to be held at the Sydney Olympic Park Aquatic Centre on 7 October 2010

Save $70 when you purchase a Combined Event Package which includes a ticket to each event.

* Early Bird rates are available when booked and paid by 17 Sep 2010

^ Entrant Special Offer available only to entrants of the Australian Event Awards or Australia's Favourite Event in 2010

Download Brochure  |  Book Now

For Ticket Booking Terms & Conditions, click here

Please note the Australian Events Master Class program may change at any time. Please check the website for updates.